I help Shopify brands eliminate conversion leaks, optimize the full purchase journey, and build stores that sell harder — without more ad spend.
I'm Oluwafemi — a freelance Shopify CRO specialist who digs into the data other agencies ignore. I don't guess what's killing your conversions — I find it.
Using behavioral analytics, heatmaps, and systematic testing, I identify exactly where your store is leaking money — then fix it. Every change is backed by data, every recommendation tied to revenue.
My work spans full-funnel CRO audits, custom cart drawer builds, mobile performance fixes, and Clarity analytics setups — the kind of deep, technical execution that moves the needle fast.
Four core offerings. One goal — more revenue from the traffic you already have.
A deep-dive teardown of your entire Shopify store — from homepage to checkout. I benchmark against top DTC brands, map friction points, and deliver a prioritized fix list with implementation notes.
Your cart is the last thing between a visitor and a sale. I build and optimize custom cart drawers with free shipping bars, upsells, discount handling, and subscription integration.
A 1-second delay costs 7% in conversions. I audit and optimize Core Web Vitals, reduce load times, and fix mobile UX issues that silently kill your conversion rate.
You can't fix what you can't see. I install and configure Microsoft Clarity, set up custom event tracking, build behavioral funnels, and turn raw data into clear conversion insights.
I analyze your store using Clarity heatmaps, session recordings, and funnel data to pinpoint where visitors are dropping off.
I deliver a prioritized fix roadmap with impact scores — so we fix high-revenue leaks first, not just easy wins.
I implement changes directly in Shopify — no vague recommendations. Just clean, tested code and design edits.
We run A/B tests where possible, track CVR changes, and iterate until the numbers move in the right direction.
Real numbers from real stores. No vanity metrics — CVR, AOV, and RPV are the only stats that matter.
A full CRO overhaul for a UK-based men's body care brand. Benchmarked against Dr. Squatch, Blu Atlas, Beardbrand, and Manscaped — then rebuilt the cart experience, installed behavioral analytics, and redesigned the scent discovery UX from scratch.
Built a fully custom cart drawer with live shipping protection as a cart line item, free shipping progress bar (£40 threshold), Bold Subscriptions integration, and payment icons.
Installed Microsoft Clarity via Shopify App Store, configured behavioral funnels, heatmaps, and custom event tagging to diagnose product page drop-offs.
Created custom circular SVG badge icons for four scent categories (Fresh & Clean, Warm & Woody, Sweet & Bold, Sophisticated & Versatile) to improve scent discovery.
Full funnel CRO engagement for a skincare brand struggling with high traffic but low purchase rates. I diagnosed friction in the PDP, rebuilt trust signal architecture, and optimized mobile checkout flow to convert hesitant browsers into buyers.
Restructured product page trust signals — reviews placement, ingredient callouts, before/after proof — to reduce purchase hesitation above the fold.
Fixed critical mobile layout breaks, sticky ATC button behavior, and image gallery performance that were costing conversions on the brand's primary traffic source.
Streamlined the checkout experience by removing friction points, improving upsell placement, and fixing discount code UX in the cart.
Store speed and conversion optimization for a keto nutrition brand with a bloated theme and poor Core Web Vitals. I audited performance bottlenecks, rebuilt the cart drawer, and fixed mobile UX to stop the bleed on paid traffic.
Identified and fixed LCP, CLS, and FID issues — including unoptimized images, render-blocking scripts, and a bloated app footprint dragging load times above 4 seconds.
Replaced the default cart page with a custom slide-out drawer — including a free shipping progress bar, product upsells, and streamlined discount code handling.
With CVR up 50% and AOV up 68%, the brand's ROAS on paid campaigns improved significantly — getting more from every pound already being spent on ads.
"Oluwafemi's CRO audit was the most thorough we've ever had. He didn't just list problems — he showed us exactly why they were costing us money and how to fix them. Our cart conversion rate jumped within weeks."
"The custom cart drawer Femi built for us is outstanding. The shipping bar alone pushed our AOV up noticeably. He understood Shopify's architecture deeply and delivered clean, fast code."
"We had no idea how much revenue we were losing on mobile. Femi's speed audit and mobile fixes made an immediate difference. The store feels completely different now — fast, clean, and it converts."
Book a free Loom video audit. I'll record a 10-minute teardown of your store and show you exactly what's costing you conversions — no strings attached.
No commitment. No pitch deck. Just honest, actionable insight.